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5 Budget-Friendly Nonprofit Social Media Strategies
By: Think Integrated
Working towards a big mission on a small budget is the hallmark challenge of running a nonprofit. Lucky for change-makers everywhere, social media can be one of the most affordable marketing tools out there. But even the most budget-friendly marketing tools can become a time suck if your team lacks a concrete strategy. Whether you’ve let your social pages develop a thin layer of dust or you simply don’t know where to begin, these five nonprofit social media strategies will have you engaging your audience like a pro (without breaking the bank).
Connect Content With Your Cause
Your purpose drives your nonprofit; it should drive your social media content too. For every genius post you draft, take a second before you publish to ensure that it reinforces your cause. That doesn’t mean sticking to serious subjects all the time. Just be selective about what you share, and even when you post something more lighthearted, be sure you’re still touching on what really matters most.
Ask, Receive and Return
Clarify how you’d like your viewers to react to your content. If likes, comments or shares are the goal, ask your viewers to do so with a call-to-action (CTA). But don’t forget, communication is a two-way street. If someone says “Hi!” on your post, say “Hi!” back. Responding in a timely manner will build trust and confidence in your brand.
Consistency = Credibility
Credibility is absolutely foundational when establishing trust in a brand— whether nonprofit or for-profit. Consistency helps you build credibility with your audience. Establish clear brand guidelines to give all your communications a cohesive look, feel and voice. Create a schedule so you can post quality content on a regular basis. Stick to these basics, and you’re on your way to generating big-time social media cred.
Respect Your Limits
Sharing your nonprofit on as many social platforms as possible is the goal, right? If managing every Twitter, Facebook, Instagram, Pinterest, TikTok, YouTube and Reddit account sounds like a breeze, then absolutely. But if reading that sentence made you reach for the Advil, then no need to overshoot. It’s always better to be consistent on a few major platforms than to fall short on a lot of them. If juggling six different social profiles is more of a burden than your team has time to bear, dial back to two or three.
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