What Is OTT Advertising and How Can I Use It?
Streaming movies and TV shows have become more popular than ever. For traditional TV advertisers, this means shifting your strategy to meet customers on these new platforms. Fortunately, over-the-top (OTT) advertising is stepping up. Here’s an overview of OTT advertising and how it helps expand your reach and grow your business.
What Is OTT Advertising?
OTT advertising is advertising over the internet through streaming video services. It’s called OTT because it bypasses traditional TV providers, allowing you to target exact audience segments.
OTT advertising takes place across a variety of platforms and channels. If the device streams video, it can have an OTT ad. Some of the most common delivery channels include:
- Mobile devices
- PCs and computers
- Smart TVs
- Streaming devices such as Roku and Apple TV
Types of OTT Advertising
There are several types of OTT ads to consider when using this strategy. Some of the most common types of OTT ads include:
- Banner: These small ads are non-intrusive and pop up at the top or bottom of the viewer’s screen while watching content.
- Pre-roll: This video ad is only 15-30 seconds long and shows before the main content begins.
- Mid-roll: These ads mimic commercial breaks and air during the viewer’s content.
- Post-roll: Since these show after the main content finishes, post-roll ads can be much longer.
Why Should I Use OTT Advertising?
Besides the fact that streaming has skyrocketed in popularity, there are several other benefits to OTT advertising. Some of the main advantages include:
- Targeting: OTT offers several layers of audience targeting, allowing you to appeal to a wider range of demographics and locations. It also allows you to target these audiences across multiple channels, connecting and strengthening your strategy.
- Increased relevance and engagement: Since your ad is being viewed by target audiences, that means viewers have already been filtered to where they’re interested in your business. The more they see your ad on OTT advertising, the more likely they are to engage.
- Better metrics: Platforms supporting OTT advertising provide precise metrics that often beat out the accuracy of traditional TV advertising. Since you’re receiving better data, you can make better business decisions.
To take your business over-the-top, partner with the OTT advertising professionals at Think Integrated. For more information on our effective OTT advertising services, contact us today.