Digital Marketing

CONVERSION RATE OPTIMIZATION

In today’s data-driven online world, everyone looks to metrics to determine success. Much focus is placed on raising awareness and driving website traffic, but that’s just a small piece of the marketing puzzle. Conversion rate optimization (CRO) is an overlooked but crucial part of digital marketing that can make or break your business.

Our data driven optimization strategy yields record-breaking results for our clients.

Liberal arts college achieved

2,094% HIGHER THAN INDUSTRY AVERAGE

conversion rate on paid search

Awning supplier achieved

620% HIGHER THAN INDUSTRY AVERAGE

conversion rate on paid search

Roofing and construction company achieved

119% INCREASE IN CONVERSION RATE

by utilizing extensive a/b testing on PPC landing page

Digital Marketing Services

WHAT IS CONVERSION RATE OPTIMIZATION?

Conversion rate optimization is the process of testing and optimizing your website to increase the amount of visitors who visit your website and do what you want them to do while there. CRO factors in all your site’s elements, including the design, content and layout, and helps you decide on the best choices that make it easy to achieve your website’s goals.

DATA ANALYTICS AND DATA ANALYSIS FOR CRO

CRO is also a data-driven process that uses data analytics to determine how to improve your website. CRO methods we can employ include:

  • Conversion tracking: Data analysis is performed to make sure you’re attracting the right audience and keeps track of what actions are taken by visitors to your website.
  • Campaign optimization: Similar to conversion tracking, campaign optimization looks at the current digital marketing techniques in place and ensures they’re reaching the right people. 
  • Usability analysis: A website that is hard to use is one of the main reasons for low conversion. We can make your website more accessible and user-friendly by using data analytics to determine your site’s efficiency.

EXPERT CONVERSION TRACKING AND CAMPAIGN OPTIMIZATION

CRO isn’t an overnight process. It takes serious time and effort to conduct a thorough analysis of your website to ensure you’re doing all you can to increase conversion rates. The best way to optimize your website’s CRO is with the dynamic team of digital marketing experts at Think Integrated.

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PEST CONTROL COMPANY ZAPS THE COMPETITION IN A NEW MARKET

When Critter Control was ready to expand their business into the Northwest side of Pittsburgh, they needed help getting their name in front of a whole new customer base. We deployed a comprehensive digital marketing strategy that continues to drive record-setting sales.

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