Paid Social Marketing

Paid social advertising is the most cost-effective form of marketing available. It allows you to reach a highly targeted audience instantly and affordably based on demographics, interests, behaviors, and customer data you’ve collected while running your business.

At Think Integrated, we are proficient in creating and managing paid social advertisements across multiple platforms. Our team will formulate an advertising strategy and monitor its ROI to show you exactly where your spending is going. With us, your paid social marketing campaigns evolve through testing, measurement, and analytics—not guesswork.

Paid social marketing campaigns drive real results for our clients.

Wedding venue earned

OVER 400 PAID SOCIAL LEADS

running a paid social media campaign over six months

Wood working services provider earned

593.46% INCREASE IN ENGAGEMENTS ON SOCIAL MEDIA

within six months of omnichannel paid social campaign

Tourist attraction and museum achieved

OVER 450% ROAS FOR TICKET SALES

through paid social media campaigns.

PAID SOCIAL MARKETING REACHES NEW CUSTOMERS

The core of our paid social media marketing services is utilizing Facebook advertising. Facebook is second only to Google search when it comes to driving ROI, and it offers powerful targeting methods, a variety of ad formats, and affordable options for reaching a wide audience across the platform and the internet. It is equally effective for both B2C and B2B campaigns, and through Facebook’s advertising program, your ads can appear in users’ news feeds, on Instagram, in Messenger, and across the internet.

FACEBOOK TARGETING

By manually creating a “Core Audience” on Facebook, we use information you already know about your ideal audience, plus data gathered during our brand research, to create a target group based on location, interests, behaviors, and demographics like age, relationship status, and education.
We can also reach out to people on Facebook you’re already connected to in some way, allowing you to strengthen your relationship and drive sales. Options for creating a “Custom Audience” include targeting current or past customers, people who visit your website, users of your mobile app, or leads in your CRM.
Facebook’s “Lookalike Audience” feature lets us create new, carefully selected audiences based on sources you upload or connect to your ads account, such as customer lists, website visitor data, and people who have interacted with your Facebook page.

REMARKET TO WEBSITE VISITORS WITH PAID SOCIAL MEDIA ADVERTISING

By installing a small piece of code on your website, we can know when someone visits your site and what actions they took there. We can then show ads to these people across the internet, encouraging them to revisit your website or take another action. The data we collect helps us create custom audiences and improve ad delivery.

X, LINKEDIN & BEYOND

Twitter and LinkedIn are good advertising options for reaching affluent professionals, depending on your budget. And if your audience is mostly female and you have compelling content and pictures to share, Promoted Pins on Pinterest have a half-life of 3.5 months, which is 1,680 times longer than that of a Facebook post. Paid social advertising is also available on TikTok, Snapchat, YouTube, Reddit and other exciting and emerging platforms, by request.

THIS SMALL LIBERAL ARTS COLLEGE WAS READY FOR SOME BIG CHANGES.

Our ongoing efforts build awareness and attract new prospective students to apply. Paid search (PPC) and paid social media campaigns launched in 2019 have elevated Greensboro College’s profile in key geographic areas. Campaign data enabled us to identify and penetrate new regions with a high concentration of ideal prospects. The results have been striking, with some months netting up to a 50% year-over-year increase in the number of leads delivered to the enrollment team.

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Their job is to help students find the right path. Our job is the help them find more students. Two jobs well done.