Turning Fear into Freedom with Award-Winning Work
Every two years, Think Integrated completes a Think-A-Thon, a community service event during which our entire team works for 26.2 consecutive hours on behalf of a local nonprofit. In 2024, the beneficiary was Alma Swim Foundation, an organization on a mission to empower people in the Black community to stay safe and love the water. Within two years of its founding, the organization was making an impact and building buzz.
Though the foundation had already begun making waves, it needed a polished brand and digital strategy to attract new partners and advance its mission of providing 1,000 free swim lessons a year. Our team of writers, designers, web developers and digital marketers created an entirely new brand with assets for Alma Swim Foundation, including a new website, marketing collateral, promotional pieces and brands for their signature events – all in one night.
What can we do in 26.2 hours?
Brand Identity and Design
We crafted a new logo and visual system that honors Alma Swim Foundation’s past while propelling it forward. Inspired by vintage swim posters, vibrant poolside colors and a Nigerian artist’s typeface, the brand radiates energy and inclusivity.
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- The apex A represents brightness and optimism.
- Arching shapes tie in the freestyle stroke, a nod to the original mark.
- Curves resemble ripples, symbolizing the foundation’s growing impact.
- Organic forms make a splash, highlighting the joy of swimming.
