5 Budget-Friendly Nonprofit Social Media Strategies

Trying to meet a really meaningful goal with really limited resources is the hallmark challenge of running a nonprofit. But even the most affordable marketing tools can be wasteful when your team lacks a concrete strategy to efficiently use them. If you’re struggling with social media, in particular, check out these five tactics that will make an impact without draining your budget.

Ask, Receive and Return

Your nonprofit has a purpose; your social media content should, too. For every post you create, think about how you want users to react. Clarify how you’d like your viewers to react to your content. If you want them to like, comment, or share, conclude your post with a call-to-action (CTA). But once you ask users to commit, you’ll need to personally commit to following up. Don’t forget communication is a two-way street. If someone says “Hi!” on your post, say “Hi!” back. Responding in a timely manner will build trust and confidence in your brand.

Connect Content With Your Cause

Your purpose drives your nonprofit; it should drive your social media content, too. For every genius post you draft, take a second before you publish to ensure that it reinforces your cause. That doesn’t mean sticking to serious subjects all the time. Just be selective about what you share, and even when you post something more lighthearted, be sure you’re still touching on what really matters most.

blog cff posts — Even in holiday posts, Central Florida Foundation reinforces their commitment to the community.

Find and Maintain Consistency

Consistency = Credibility

Consistency and credibility are two major traits to seek out before trusting a brand — whether nonprofit or for-profit. However, building credibility requires you to first establish consistency. Establish clear brand guidelines to give all your communications a cohesive look, feel and voice. Create a schedule so you can post quality content on a regular basis. Posting regularly, using a uniform tone, and adhering to your brand’s aesthetic are invaluable if you’re trying to generate social media cred.

blog mahc posts — Manufacturing Alliance of Hillsborough County’s consistently branded content builds trust and reinforces their authority in the industry.

Launch a Streaming Series

From Q and A’s to event coverage, live streams allow you to connect with your audience in real time — and you can schedule them ahead of time. Following the theme of consistency, set a schedule for your live streams that supporters can easily keep track of. Whether it’s every Wednesday or every other Friday, establishing a precedent ensures that your followers won’t miss out when you go live.

Respect Your Limits

Sharing your nonprofit on as many social platforms as possible is the goal, right? If managing every X, Facebook, Instagram, Pinterest, TikTok, YouTube and Reddit account sounds like a breeze, then absolutely. But if reading that sentence made you reach for the Advil, then no need to overshoot. It’s always better to be consistent on a few major platforms than to fall short on a lot of them. If juggling six different social profiles is more of a burden than your team has time to bear, dial back to two or three.

Outsource to an Affordable Marketing Partner

When you need social media strategies that work for your budget, work with the digital marketing specialists at Think Integrated. Each of our flexible social media solutions is designed so our clients can maintain control of their marketing at all times. With regular updates and reports, you’ll stay informed and in touch with your social media performance. To learn more or schedule a consultation, contact us today.