Congdon Yards

Name: Think Integrated
Address: 1011 E. Colonial drive, Suite 407, Orlando, FL, 32803, US
Telephone: 407-896-5757
Price range: $$-$$$

Case Studies Copywriting Environmental Design Experiential Design Logos/Visual Identity Naming New Brand Organic Social Media Paid Social Media Print Design Public Relations Video Production Web Development

BUILDING A PLACE THAT WILL BUILD A CITY’S FUTURE.

In High Point, North Carolina, a coalition of city and community leaders led by Business High Point—Chamber of Commerce rallied around an ambitious vision: to kickstart the revitalization of their Downtown district by transforming two historic buildings, Plant 7 and The Factory, into a vibrant business and community hub .

We collaborated with all stakeholders to explore and crystallize the purpose, personality and spirit of the exciting new place they want to create. From these discoveries we laid the foundation for the brand, beginning, of course, with the perfect name — Congdon Yards.

A name with many layers, Congdon Yards honors the family whose $45M+ philanthropic investment fuels the project. It also hints at gathering, play, industry and standards of measurement—specifically, the one used by the hosiery mill that occupied the historic buildings.

Then came the really fun part. Bringing the brand to life with every platform, experience and application we could imagine, and inspiring people to work, gather, innovate and celebrate in the exciting new heart of Downtown High Point.
Congdon Yards: The Vision from Think Integrated on Vimeo.
We worked closely with Louis Cherry Architecture and Barbour Spangle Design to create spectacular spaces that capture the brand’s energy and spirit of community.
The team at Think Integrated helped us shape the vision of this project every step of the way and build something even greater than any of us ever imagined. We can count on them to bring creative and strategic ideas to the table, along with a collaborative spirit and the energy to keep exploring new directions.

Patrick Chapin, President/CEO, Business High Point – Chamber of Commerce
The community celebrates the opening of The Commons, the public gathering space at Congdon Yards.
Through organic and paid social media, we keep the Congdon Yards buzz and community growing strong.
Plant 7 offices opened at

98% capacity

in 2021

Congdon Yards

BUILDING A PLACE THAT WILL BUILD A CITY’S FUTURE.