12 Digital Roofing Marketing Strategies That Work for Roofing Companies

The roofing industry is highly competitive, yet roofing maintenance and services are not something homeowners are always thinking about. This means roofing marketing strategies need to change to reach property owners where they’re at. If you’re looking to update your roofing marketing strategies, here are a dozen techniques you can try out.

Effective Roofing Marketing Strategies

To meet your customers, you’ll need to employ a mix of online and traditional roofing marketing strategies. Try these 12 tips next time you need to refresh your business’ roofing marketing approach.

1. Update your SEO: Search engine optimization (SEO) lists important keywords in your content and metatags, so your roofing website pops up first as a search engine result.
    
2. Get social: Social media marketing has become a key roofing marketing tactic. It allows you to tell your company’s story with powerful images that show off your high-quality work.
   
3. Collect reviews: Online reviews are a powerful tool that uses satisfied customers to build your online trust and credibility in their own words.
   
4. Make a video: Video marketing is a great way to show your roofing company’s work from start to finish. You can also film your results and customer testimonies to build trust in your audience.
   
5. Paid advertising: Paid advertising on Google AdWords or Facebook Ads guarantees your message is meeting the exact audiences you want.
   
6. Email marketing: An email list helps reach homeowners interested in your services and keep you top-of-mind when they need emergency roofing services.
   
7. Content marketing: Blogs and other relevant content are a more social, informal, and informative way to advertise your roofing services to the masses.
    
8. Optimize for mobile: More people are using their smartphones than ever. Make sure your website is compatible with smaller screens for easier access.
   
9. Influencer marketing: Collaborating with an influencer may not seem like a roofing marketing technique, but finding the right people to promote your business can gain you lots of credibility.
   
10. Satisfaction guaranteed: Offering a guarantee of services gives customers peace of mind and helps you stand out.
    
11. Free inspections: A free roof inspection or consultation is an effective way to meet your customers, make an impression, and build a lasting working relationship.
     
12. Consult with marketing experts: While the above roofing marketing strategies work good on their own, they’re more effective when combined with seasoned marketing experience. Partner with roofing marketing professionals to tailor each of these techniques to your business’ approach for maximum reach. 

Effective Roofing Marketing Services

When you’re ready to give your roofing business the boost it needs, rely on the roofing marketing professionals at Think Integrated. With the combined expertise of our SEO specialists, social media coordinators, and copywriters, we’ll unlock the most effective and engaging roofing marketing strategies for your brand. For more information on our digital marketing services, contact us today.