How to Improve Your Hospitality Site’s UX

If a traveler ventures to a new destination and doesn’t have a pleasant experience, they aren’t likely to return. Knowing that it takes even less commitment for one to journey to and quickly bounce from your travel and tourism website, wouldn’t you want to make the user experience (UX) the best it can be? 

Whether you’re starting from scratch or sketching up some rebrand plans for your current hospitality site, these UX tips will whip every webpage into the best shape possible. 

Outline Accessibility Accommodations 

For travelers with disabilities, even impromptu trips still require a bit of planning. While the ADA requires your website to prioritize interactive accessibility, you can show even more commitment to UX equality by outlining your actual accessibility accommodations. Detailing your modified public spaces and guest room amenities will take the guesswork out of room reservations for vacationers or travelers with any disabilities. 

Likewise, featuring photos or dedicating an entire gallery to accessibility will give travelers a better understanding of your modifications to understand if they’re the right fit. Not only will this improve overall UX, but it will also broaden the digital reach of your destination.  

Make Booking as Easy as Possible  

Navigation is everything to the avid vacationer trying to get from A to B—whether they’re traveling by car, plane, or website. Therefore, if your site isn’t simple enough for users to find the right information in a few clicks or less, you could be losing out on a lot of reservations. 

To make booking a breeze for professional and leisure travelers, use smart features on your digital calendar so it includes not only the current month, but the previous and upcoming ones as well. Providing a flexible search option will allow users to easily compare dates right from your website until they find the most convenient ones to book. You can further simplify your navigation by ensuring that your homepage has key elements, such as:

• A map
• Social media links 
• Booking forms 
• Contact information 

Improve Mobile Responsiveness 

Travelers are, not surprisingly, pretty on-the-go people. Therefore, they aren’t always going to browse your site on the desktop version. In fact, most of them prefer not to. If your mobile site isn’t up to industry standard, vacationers are likely to set their sights on one that is. 

A mobile-friendly website, however, isn’t just scaled to fit in the palm of your hand; it’s a website rearranged to best fit smartphone interface. When using the mobile version of your site, users should never have to pinch or zoom just to get a clear picture. Furthermore, they should easily be able to vertically navigate through each page without missing any of the information available on the desktop.   

Find the Right Website Developer  

Looks aren’t everything, but they still matter. To make sure your travel and tourism site looks great, outperforms the competition, and leverages top-quality UX display, partner with the digital marketing team at Think Integrated. Our web developers can build, design, and publish a site that speaks for your brand while speaking directly to your target audience. For more information on our full range of digital marketing services, contact us today.