To remain effective, online marketing strategies require a healthy channel mix. For maximum results, it’s important to invest in several strategies to reach your audience. Paid search marketing, often abbreviated as PPC and CPC, is an often overlooked, yet crucial, way to quickly achieve your marketing campaign’s goals. Below is a breakdown of what paid […]
Every effective online marketing strategy involves search engine optimization, or SEO — but how do you measure its impact? Fortunately, there are several metrics you can follow to ensure your SEO strategy is getting the job done. TRACKING YOUR SEO STRATEGY Measuring the effectiveness of your SEO strategy is more than just checking to see […]
Focused on a single goal to drive your conversion rate, landing pages are crucial to any digital marketing strategy. Even if your landing pages are working, regular updates can help increase their effectiveness and get you the results you need. Here’s a breakdown on A/B testing and what tests you should try to improve your […]
Today’s interconnected world means there’s more opportunity to reach audiences than ever. One part of your marketing mix strategy should be media buying and investing in the right channels — but how do you know which to choose? Here are five marketing channels to include in your marketing mix to make the most of your […]
Much more than just a logo, company name or color scheme, branding is the core of any business. A strong brand defines who your company is and how your audience recognizes you, both in person and online. If you’re looking to strengthen or develop your brand identity, hiring a branding agency is the first step. […]
What happens when you give first-generation college students the space to learn and tell their stories? You get a powerful and purposeful Made by Me. What began in 2021 as a part of Think-A-Thon, an annual event where we dedicate our team’s talent to a local nonprofit for 26.2 consecutive hours, Made by Me has […]
In today’s digital age, marketers have a plethora of marketing tactics to choose from. From billboards that put general brand messages in front of a wide audience to personalized emails that zero in on a customer’s past purchasing habits, each option offers distinct advantages, opportunities and limitations. Let’s break down how these digital and traditional […]
Here at Think Integrated, we are proud to say that great client relations are at the core of our success – and theirs. A healthy, productive, long-lasting relationship is essential for doing work and driving results we can all be proud of. Developing a meaningful partnership takes time and support. Our team of Account Management […]
In today’s digital landscape, every click, swipe and follow matters. This has never been truer for the restaurant industry, where platforms like Instagram, X, Facebook and TikTok present a unique opportunity for eateries to engage directly with customers. If you’re searching for a recipe for success in driving more traffic to your restaurant without breaking […]
The marketing space for higher education is becoming more and more crowded, and marketers are facing a unique set of challenges in our ever-connected, digital world. Fortunately, there are some strategies you can use to get yourself ahead. Here are a few ways to boost your higher education marketing strategy to reach your audience faster […]
Written by Chloe Knowles I first heard of Creative Campfire, a once-a-quarter event at Think, in a Slack channel. I was shocked, thinking I had missed an email. A campfire? S’mores? Should I bring a blanket? Short answer: yes. The office is always cold. That was one of the first things I learned as an […]
Why do users bounce from websites? They’re either losing interest, not finding what they’re looking for, or simply having a bad experience. Yet, interactive, informative, and responsive web design might not be enough to keep them around. That’s because these are the new standards in web design and development, and if you want your law […]