Our ongoing efforts build awareness and attract new prospective students to apply. Paid search (PPC) and paid social media campaigns launched in 2019 have elevated Greensboro College’s profile in key geographic areas. Campaign data enabled us to identify and penetrate new regions with a high concentration of ideal prospects. The results have been striking, with some months netting up to a 50% year-over-year increase in the number of leads delivered to the enrollment team.
The bedrock of any Internet marketing campaign should always be SEO, or “Search Engine Optimization.” The goal of SEO is to get your site to show up organically in the first few unpaid search engine spots for specific search terms or keywords people type into search engines such as Google or Yahoo. Many might confuse SEO with SEM, but there are key differences. The most notable is that SEO is considered organic marketing. It isn’t hard to guess why this is so valuable for any business.