Our ongoing efforts build awareness and attract new prospective students to apply. Paid search (PPC) and paid social media campaigns launched in 2019 have elevated Greensboro College’s profile in key geographic areas. Campaign data enabled us to identify and penetrate new regions with a high concentration of ideal prospects. The results have been striking, with some months netting up to a 50% year-over-year increase in the number of leads delivered to the enrollment team.
Rigorous research. Data-driven strategy. Compelling creative. Ongoing optimization. That’s how we develop digital marketing campaigns that achieve your business goals. We’ll hone in on the platforms that put your company in front of the right people. Great content cultivates the connection, taking prospects from the attention-getting first impression to the door-opening lead and deal-sealing conversion.