The Ultimate Guide To Understanding Content Marketing

Content marketing is a strategy that attracts, engages, and retains audiences through exciting media, including blogs, websites, social media, and more. If done correctly, content marketing can establish your brand as an industry leader and keep your business top-of-mind when your audience is ready for your services.

Here’s how content marketing works, why creating high-quality content for your audience is useful, and what strategies you should be using.

How Content Marketing Works

Content marketing works by meeting audiences at all stages of the purchasing process, including awareness, consideration, and closing.

During the awareness stage, content marketing is focused on making audiences aware of your brand so that they may consider becoming a client. Content such as general how-to articles or blog posts are used to solve common search queries while softly introducing your business to potential customers.
In the consideration phase, a short video or infographic about a relevant topic can catch their eye and lead them to your website where they can read an informative web page about the necessity of your products or services.
During the closing phase, the focus of the content is narrowed using testimonials and case studies to directly showcase why your brand is the best and only solution to your audiences’ needs.

The Importance of Content Marketing

Instead of pushing overt advertisements, content marketing promotes your brand in a more natural, conversational way that can build relationships and create a sense of community. When your brand feels more authentic, audiences are more likely to interact with it.

Engaging content marketing also provides a competitive advantage by increasing online engagement, providing more leads, and reaching potential customers faster than your competition.

Types of Content Marketing

There are several ways to use content marketing to get your message across. Common content marketing strategies include:

Social media: Using platforms like Instagram, Facebook, and LinkedIn allows you to connect with your audience where they live online.
Video: Information is better retained visually through dynamic images, graphics, and video. Therefore, video marketing provides an exciting way to capture potential customers’ attention.
SEO Blogs: Search engine optimization helps to identify key “buzzwords” your audience is searching for online. By organically inserting these common keywords and phrases into informative blog content for your website, we can elevate your page ranking to the top of your target audience’s search engine—connecting them directly to your products and services.

Content Marketing That Works For You

At Think Integrated, our dedicated content writers use SEO keyword research and reporting to draft optimized blog posts, pages, and articles that will effectively target your brand to the right people at the right time.