What Is OTT Advertising and How Can I Use It?

What Is OTT Advertising and How Can I Use It?

Streaming movies and TV shows have become more popular than ever. For traditional TV advertisers, this means shifting your strategy to meet customers on these new platforms. Fortunately, over-the-top (OTT) advertising is stepping up. Here’s an overview of OTT advertising and how it helps expand your reach and grow your business.

What Is OTT Advertising?

OTT advertising is advertising over the internet through streaming video services. It’s called OTT because it bypasses traditional TV providers, allowing you to target exact audience segments. 

OTT advertising takes place across a variety of platforms and channels. If the device streams video, it can have an OTT ad. Some of the most common delivery channels include:

Types of OTT Advertising

There are several types of OTT ads to consider when using this strategy. Some of the most common types of OTT ads include:

Why Should I Use OTT Advertising?

Besides the fact that streaming has skyrocketed in popularity, there are several other benefits to OTT advertising. Some of the main advantages include:

To take your business over-the-top, partner with the OTT advertising professionals at Think Integrated. For more information on our effective OTT advertising services, contact us today.