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EXTERMINATING CRITTER COMPETITION IN PITTSBURGH
As they prepared to expand their business into the Northwest side of Pittsburgh, nationwide wildlife and pest control service Critter Control came to our team for help breaking into this competitive new market. Although their business was steady in other parts of Pittsburgh, they were fresh players on this side of the city and needed help getting in front of prospects seeking pest control services in this concentrated geographic area. Our expert digital team developed a robust ad strategy to hone in on and engage this audience.
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BREAKING INTO NEW MARKETS ONLINE
Through a comprehensive digital marketing strategy which included carefully crafted Google Ads, Google Local Service Ads and SEO-driven content, we placed Critter Control Pittsburgh NW in the search path of those who needed their services – and business has been booming ever since. The campaign yielded the extraordinary results below in the first twelve months, and continues to perform at a consistently high level, solidifying Critter Control’s position as a pest control leader in NW Pittsburgh.
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Penetrating this market was key to our growth goals, and we knew it was a crowded field. Thanks to this campaign, we’ve had six-figure months and show no signs of slowing down.
Critter Control Pittsburgh NW
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27,492unique impressions2,580clicks
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35%conversion rate
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$1.3Min sales from $41K ad spend3,170%ROAS
