How To Measure The Impact Of Your Seo Strategy

How To Measure The Impact Of Your Seo Strategy

Every effective online marketing strategy involves search engine optimization, or SEO — but how do you measure its impact? Fortunately, there are several metrics you can follow to ensure your SEO strategy is getting the job done.

TRACKING YOUR SEO STRATEGY

Measuring the effectiveness of your SEO strategy is more than just checking to see where your website pops up in search engine results. These seven indicators will help you determine if your SEO strategy is on track.

  1. Keyword Rankings: One of the basics of SEO is determining which keywords can help browsers find your website and reach your target audience. Search your keywords online, and see where your site ranks. The goal of this metric is to appear on the first page of results, so viewers are more inclined to click on your site.
  2. Clickthrough Rate: Also known as CTR, this metric shows you the percentage of users that see your site pop-up and then click through to your webpage. The better your site answers the question they’re searching, the higher your CTR will be. CTR can also help inform your keyword strategy as a higher keyword ranking will often yield a greater CTR.
     
  3. Organic Traffic: Organic traffic is the number of visitors that have landed on your website after it shows up in their browser search. Your SEO analysis should include a breakdown of your organic traffic, including the search engines used, where visitors are located, and the time of day they searched.
     
  4. Time Spent on Page: It’s one thing for visitors to click on your website, but it’s another to get them to stay. The more time visitors spend on your page, the more likely they’ll engage with your brand. Incorporate video or visual elements to keep visitors on your site. Both short- and long-form content can be helpful.
  5. Bounce Rate: The opposite of time spent on page, bounce rate measures how many people visit and then immediately leave your website. High bounce rates likely mean your content isn’t effective. Simplifying your content can help lower the bounce rate.
  6. Return Rate: Your return rate tracks how many visitors come back to your site. A high return rate means you’re able to easily connect with visitors, making them feel inclined to continually return to your site.
  7. Domain Authority: Particularly helpful in determining where you stand against your competition, domain authority tracks how often your domain appears in search results compared to that of your competitors. This metric is also tied to keyword ranking — the stronger your keywords, the better your domain authority. 

OPTIMIZE YOUR SEO WITH THINK INTEGRATED

Measuring the impact of your SEO can help you make tweaks and refine your online marketing strategy to ensure your audience heads to your site first, and stays there. To optimize your business’ SEO strategy for more effective results, rely on the SEO professionals at Think Integrated. Contact us today to get started.