Orlando Ballet

Bringing fresh life to a beloved art form

Think Integrated became Orlando Ballet’s official branding and marketing agency in 2024, following a period of exciting evolution. With a bold new Artistic Director and a few dynamic productions attracting buzz across the country, the decades-old ballet company was on the rise and ready for a brand that reflects their future vision and potential. The new brand had to be as beautiful, subtle and sophisticated as the art form itself. We honed in on what makes Orlando Ballet truly unique: their dancers’ exquisite athleticism, programming focused on timeless stories told in new ways and the exceptional entertainment value of their productions 

Our Work

As Orlando Ballet’s official branding and marketing agency, we set out to create a new identity that honored the company’s legacy while embracing its future. Our comprehensive rebrand included:

• A striking new logo and color palette – Crafted to capture the balance of strength and elegance that defines Orlando Ballet. 
• Refined messaging and visual identity – Every word, image and design element was created to align with their bold artistic vision. 
• Photo style – A distinct visual style that highlights power, grace and athleticism. 
• Show Creative for the 24/25 Season – A cohesive, breathtaking campaign that ensures every performance leaves a lasting impression.

Our Impact

With the new brand in place, we launched a multimedia marketing campaign to drive ticket sales for Orlando Ballet’s 2024-2025 season. The campaign spanned:

• Paid social media and online display – Engaging audiences where they spend their time. 
• Print, radio  and outdoor advertising – Ensuring reach and visibility across Central Florida. 
• Television and digital video – Bringing Orlando Ballet’s beauty to the screen.

The results? Record-breaking sales. The first four productions promoted to date — Romeo & Juliet, Uncorked, The Nutcracker and Peter Pan — exceeded sales goals and filled the seats of Steinmetz Hall at the Dr. Phillips Center of the Performing Arts.  

But the success didn’t stop there. Our work earned industry recognition, winning a Silver ADDY Award for Integrated Brand Identity Campaign at the 58th AAF Orlando American Advertising Awards Gala, proving that a bold rebrand delivers bold results.