Why Google Analytics 4 is a Game Changer Late last year, Google announced a major upgrade to Analytics—Google Analytics 4. They called the completely updated platform “the next generation of Google Analytics.” We’re calling it something even more exciting: a huge step forward in the way we ensure the best ROI for our clients. Here’s […]
1. Add Alt Text Alternative (alt) text adds a written description to an image, allowing screen readers to read the descriptions to visually impaired people. Twitter, Facebook and Instagram all have easy-to-use options for adding alt text to your pictures. Twitter calls alt text “descriptions.” When posting a photo to the platform, simply click the […]
1. Start With Keywords Keywords are the search terms that help YouTube link your content with what users are searching for. They’re the main reason videos of puppies show up when you search “puppies” or why Youtube knows what to suggest for you “up next.” They help choose what videos are relevant to the search. […]
Connect Content With Your Cause Your purpose drives your nonprofit; it should drive your social media content too. For every genius post you draft, take a second before you publish to ensure that it reinforces your cause. That doesn’t mean sticking to serious subjects all the time. Just be selective about what you share, and […]