Streaming movies and TV shows have become more popular than ever. For traditional TV advertisers, this means shifting your strategy to meet customers on these new platforms. Fortunately, over-the-top (OTT) advertising is stepping up. Here’s an overview of OTT advertising and how it helps expand your reach and grow your business. What Is OTT Advertising? […]
Creating an effective marketing budget first relies on a firm understanding of what you want to accomplish as a business. Do you want people to download your latest white paper, buy your product, or fill out a form to get service? You may want as many people as possible to know who you are. Either […]
When life gives you lemons, the boldest brands download Lemon8. With TikTok facing major backlash in the U.S., social media and marketing teams across the country have been on the edge of their seats wondering if and when their hard earned audiences might be snatched away. And although TikTok’s virtual head may currently be on […]
When you look up “choosing your North Star” on Google, you’ll be bombarded with article upon article filled with stale business vocabulary about “growth” and “increasing performance.” To many companies, the North Star comes to them in the form of very metric-y sounding metrics, which can look anything like “generate X amount of money” to […]
Why Google Analytics 4 is a Game Changer Late last year, Google announced a major upgrade to Analytics—Google Analytics 4. They called the completely updated platform “the next generation of Google Analytics.” We’re calling it something even more exciting: a huge step forward in the way we ensure the best ROI for our clients. Here’s […]
1. Add Alt Text Alternative (alt) text adds a written description to an image, allowing screen readers to read the descriptions to visually impaired people. Twitter, Facebook and Instagram all have easy-to-use options for adding alt text to your pictures. Twitter calls alt text “descriptions.” When posting a photo to the platform, simply click the […]
1. Start With Keywords Keywords are the search terms that help YouTube link your content with what users are searching for. They’re the main reason videos of puppies show up when you search “puppies” or why Youtube knows what to suggest for you “up next.” They help choose what videos are relevant to the search. […]