Changes to the Americans with Disabilities Act (ADA) has large and small business owners worried that their websites may be at risk, not from virus or cyberattack, but from litigation. What Is the ADA? The goal of the Americans with Disabilities Act is to accommodate individuals with disabilities in all areas of everyday public life. […]
Whether you own a restaurant, nonprofit, hotel, or healthcare clinic, you want your audience to always see the best version of your business. That’s why you need a website that’s not only welcoming and user-friendly, but also intuitive and helpful. Here’s how to estimate what that site might cost you. Website Features That Add Up […]
Detailing your emails with intricate designs and paragraphs of text used to be the most effective way to email — but now it just makes your messages look oversaturated. So how can you create emails that break through the noise, appear authentic, and actually get read in 2023? By following these emerging trends, you’ll be […]
Launching a new brand, revitalizing an existing brand, or at a critical inflection point in the evolution of your organization? Aligning your team around a shared vision is essential. Of course, that’s easier said than done — especially when you try to navigate the process on your own. Competing priorities, complicated histories and lack of […]
The roofing industry is highly competitive, yet roofing maintenance and services are not something homeowners are always thinking about. This means roofing marketing strategies need to change to reach property owners where they’re at. If you’re looking to update your roofing marketing strategies, here are a dozen techniques you can try out. Effective Roofing Marketing […]
Streaming movies and TV shows have become more popular than ever. For traditional TV advertisers, this means shifting your strategy to meet customers on these new platforms. Fortunately, over-the-top (OTT) advertising is stepping up. Here’s an overview of OTT advertising and how it helps expand your reach and grow your business. What Is OTT Advertising? […]
Creating an effective marketing budget first relies on a firm understanding of what you want to accomplish as a business. Do you want people to download your latest white paper, buy your product, or fill out a form to get service? You may want as many people as possible to know who you are. Either […]
When life gives you lemons, the boldest brands download Lemon8. With TikTok facing major backlash in the U.S., social media and marketing teams across the country have been on the edge of their seats wondering if and when their hard earned audiences might be snatched away. And although TikTok’s virtual head may currently be on […]
When you look up “choosing your North Star” on Google, you’ll be bombarded with article upon article filled with stale business vocabulary about “growth” and “increasing performance.” To many companies, the North Star comes to them in the form of very metric-y sounding metrics, which can look anything like “generate X amount of money” to […]
Why Google Analytics 4 is a Game Changer Late last year, Google announced a major upgrade to Analytics—Google Analytics 4. They called the completely updated platform “the next generation of Google Analytics.” We’re calling it something even more exciting: a huge step forward in the way we ensure the best ROI for our clients. Here’s […]
1. Add Alt Text Alternative (alt) text adds a written description to an image, allowing screen readers to read the descriptions to visually impaired people. Twitter, Facebook and Instagram all have easy-to-use options for adding alt text to your pictures. Twitter calls alt text “descriptions.” When posting a photo to the platform, simply click the […]
1. Start With Keywords Keywords are the search terms that help YouTube link your content with what users are searching for. They’re the main reason videos of puppies show up when you search “puppies” or why Youtube knows what to suggest for you “up next.” They help choose what videos are relevant to the search. […]